For example...
New corporate site and distance learning course
Founded in 1984, Toronto-based Verity International Limited has a reputation for delivering high quality, personalized and adaptable career management and transition consulting solutions.
Verity had developed new marketing materials and needed an improved Web site consistent with their new corporate image. They also wanted to improve the site’s search engine visibility.
With the development of its online course, Verity wanted to improve consultant time efficiencies by offering a self-guiding course to clients, increase geographic and temporal reach, and create a distance learning program that allowed close monitoring of clients’ progress, maintained constant communications, and, critically, provided ongoing motivational support.
mgla developed a multi-level site structure with a consistent primary interface designed to indicate progress through the course, simplify way finding, and provide for the inclusion of support material. With controlled pacing and sequencing designed to reduce monotony, the site uses humour, illustrations, and interactive activities to increase motivation, with changes in format to accommodate and accentuate special activities.
The database-enabled course contains many interactive exercises, quizzes, and practical tools to guide participants through such activities as resume building and self-assessment. Additional features for the course participants include a job listings database and personal contact manager.
Verity’s internal staff maintain the course through a secure administration area for seamless client set up and administration.
The site enjoys a high level of acceptance by both Verity and its clients. Clients can progress at their own rate while consultants can easily monitor their activities online through the secure administration area.
The corporate site is now consistent in look and message with Verity’s other marketing initiatives and, as a result of search engine optimization, rankings have improved greatly.
Visit the site: www.verityintl.com